This data helps us estimate the market size for each country individually.įorecasts:In our forecasts, we apply diverse forecasting techniques. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed.
As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). Modeling approach / Market size:Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. The user metrics show the number of customers who have made at least one online purchase within the past 12 months. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services.
Data coverage:The data encompasses B2C enterprises.